LCD Shopping

I was surprised to see an example from Korea while I was reading chapter two from the textbook. Virtual store that is established at one of the subway stations in Korea. This store was built in 2011, and I actually remember that I watched a news about this! 

Here is the picture of the store! I am planning on going to this subway station and try to shop! I will post a blog about my experience later! 

As we read from the textbook, this is one of a new kind of marketing strategy that can be seen these days. South Korea is very fast pace country. Many people became "fast-fast" every time when they do something. People drive, walk, eat, and even talk very fast. I personally do not enjoy fast environment that I have in my country, because it reduces the time that we can enjoy. However, I feel this marketing strategy is perfect to many South Koreans. People work overnights almost every night and exhausted by the time they go home. These people do not have a time for grocery shopping. HomePlus brought a great marketing strategy to target certain customers, and I think so far this is going very well! 

What do you think if you can shop on the LCD screen while you are heading back to your home? If I lived near this subway station, I would use this store more than I think I would.