Language and advertisement amazed me during the video, "The Persuaders". Also we learned in chapter 9 about segmentation and targeting audiences. As I thought of the relationship of language, advertisement, and segmentation and targeting audiences, this came into my mind.
What do you think of when you see this advertisement? It is not a commercial, just a single advertisement that could be hung on the wall. This is one of the public service advertisement in South Korea. When I saw this ad, I understood the point of this poster without reading small prints. Here is one more advertisement. Because these posters are for the public service, each designer had to obviously consider their audiences as the public. I think targeting the public as the audience is harder than targeting individuals. These posters had to deliver its own message to each person regarding the age, the race, etc.
Personally, I think this poster is the best one. Actually, this poster is one of the awarded poster for the public service advertisement competition of 2013. It described the reality of the smartphone and the lack of communication.
Language affects many things, and every second we are affected by this language through an advertisement, a poster, and more.
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